Influencer Marketing

Four easy to go ways to measure the ROI of Influencer marketing

Influencer Marketing

Influencer marketing is here to stay, and with the global phenomena that has been seen through various social media platforms like Instagram, Facebook, YouTube and Twitter-and even more influencers joining sites like – it’s safe to say this industry won’t be going anywhere in the near future. Additionally, there’s an affiliate platform called Refersion which saw a jump from $238 million in sales last year up 79% on last year – resulting in over $423 million.


The growing meteoric rise of influencer marketing has been met with some challenges in terms of understanding the value and return on investment for these kinds of partnerships. However, as mentioned before, it’s one trackable form to market today.


When you purchase a magazine ad, you cannot determine how many people saw your ad. You can only gather circulation numbers from such an advertisement. With influencer marketing, for example, after the campaign is successful or unsuccessful based on various KPIs-key performance indicators that measure success of a particular campaign and track different aspects of it.


We all know how important it is to stay relevant and gain brand awareness when marketing a product or service. Whether you are still in the early stages of your company’s journey, or just looking for new exposure, working with an influencer is one of the best ways to build interest around your brand and products before they take off.



The KPI in this article takes a good look at how interested people are in the product. It measures this by looking at likes, comments, saves, shares and clicks. People take action on content – they share it with friends or save posts for later to read them again. They might also swipe up from Instagram stories to learn more about your products here!



To find some of the best user-generated content for your brand, you should partner with a well-known influencer. Influencers know how to make a product or service look better than just about anyone else and want to be part of something that is bigger than themselves. For both parties involved in this partnership, it’s very beneficial because not only will they get access to consistent content but also use their influence within their own social media platforms for marketing purposes as well.



In order to show ROI, influencers can be a good way of promoting your business. If driving sales is your main goal, generating an affiliate link for the influencer and tracking website traffic and sales from the campaign are both easy ways to do that. Another strategy would be setting them up with a custom discount code so it’s even more enticing for their audience. You can then track how many times the code is used on your website by creating an event in Salesforce or Google Analytics.